About Erika

Clarity is my superpower—and strategy is how I share it.

I started Klik to help founders and mission-led brands cut through the noise, align their vision, and grow with intention. If you’re ready to stop spinning your wheels and start moving forward with purpose, you’re in the right place.

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What I Do

I’m not here to run your socials or churn out content.

I’m here to build the strategic foundation that everything else stands on.

Think:

✔ Brand clarity

✔ Smart marketing plans

✔ A 90-day roadmap that aligns vision with action

With over 7 years of cross-sector experience—from nonprofits to startups to the arts—I specialize in making the complex feel clear, doable, and effective.

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Why It Works

Marketing. Music. Branding. Design. Education

My path has never been linear—and that’s my edge.

I see what others don’t. I connect the dots between mission and message, creativity and conversion, instinct and insight.

I’ve partnered with national nonprofits, creative collectives, and purpose-led teams across Canada—and I’m just getting started.

My Approach

With 7+ years of experience across different sectors—from the arts to nonprofits to startups—I specialize in:

✔ Turning complexity into clarity

✔ Aligning big-picture vision with real-world execution

✔ Blending data and storytelling to drive measurable growth

I bring structure to your ideas, direction to your brand, and momentum to your next move

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What I Believe

Strategy should be clear, actionable, and human.

Growth should be intentional—not accidental.

Data and creativity aren’t opposites—they're one in the same

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Let’s Work Together